BJP’s Unique Campaign Tactics in Bengal: From Jhalmuri to Fish

In an intriguing twist to political campaigning in Bengal, the Bharatiya Janata Party (BJP) is striving to break its ‘outsider’ image through relatable local gestures, notably involving fish, a staple in Bengali cuisine. Sharadwat Mukhopadhyay, the BJP candidate for Kolkata’s Bidhannagar constituency, recently stirred conversations during his campaign by walking door-to-door with a large catla fish. When questioned about the unconventional approach, Mukhopadhyay firmly stated, “It’s not absurd; everything has significance in politics.”

The oncologist-turned-politician defended his decision, asserting that it was a direct response to accusations from Chief Minister Mamata Banerjee, who alleged that the BJP would impose restrictions on fish consumption if elected. According to Mukhopadhyay, showcasing a fish aims to convey the message that the BJP values and respects the dietary habits of the Bengali people.

This gesture has not only garnered local attention but propelled Mukhopadhyay into the national spotlight. Following his lead, other BJP leaders have begun to adopt similar tactics, featuring visuals of themselves carrying fish during their election campaigns and even sharing meals in televised interviews. This trend suggests a calculated effort by the BJP to resonate with the local populace, particularly as the party intensifies its battle against the ruling Trinamool Congress (TMC).

The TMC, in response, has ramped up its criticism, reiterating warnings about potential bans on fish consumption should the BJP gain control in Bengal. They have pointed to stringent regulations in other BJP-ruled states concerning meat sales, particularly beef, as evidence of the party’s alleged intentions. Such claims are designed to stir apprehension among the electorate regarding the BJP’s policies and priorities.

As the election period heats up, high-profile party leaders, including Union Home Minister Amit Shah, are increasing their presence in the state. Shah’s announcement of a 15-day visit to Bengal has sparked a mix of anticipation and scrutiny. Observers note that while Bengal is known for its hospitality and vibrant political engagement, the BJP’s attempts to connect with local culture through culinary symbols reveal a deeper strategy aimed at dismantling its outsider perception.

Source: scroll.in